7 steps to a more beautiful looking shopfront (and how your window cleaner can help)

Professional window cleaning is all about enhancing the physical appearance of your shop front so that it looks beautiful and attracts the attention of the people passing by your business.

There are seven often overlooked points that can make the difference between a clean looking shop front and a beautiful and attractive one.

The must haves for a beautiful looking shop-front.

For a beautiful and professional looking shop front, your window cleaner needs to do the following:

Remove all existing cobwebs
Most window cleaners carry long extension poles for reaching high panels of glass, so removing out of reach cobwebs should be easy for them.

Remove all 3rd party stickers from the glass as they appear?
A window cleaner can remove stickers from glass panels with a scraper blade. The removal of these stickers goes a long way to helping keep the focus on your shop window display

Mop up all spilled water
Some window cleaners like to think that the sun will evaporate any water they spill. Until that happens, the spilled water looks messy and could cause an accident.

Use a Non-Soap chemical cleaning formula
Any cleaning agent that contains soap causes resoiling. Resoiling occurs when soap residue left on the glass bonds the dust particles to the glass panels causing your glass to get dirty up to 3 times quicker than it should

A non-soap cleaning agent reduces the buildup of dust on your glass, keeping it cleaner for longer. If your window cleaner is not using one, ask him to switch.

handle posters with care
It’s important that a window cleaner takes the time to carefully remove any posters hanging on the glass and wash the entire glass panel. Trying to clean around a poster often leads to water dripping down on the poster ruining them in the process

Wash the window frames
There is little benefit to a shopfront if the glass is clean, but the frames surrounding the glass are full of dust. Cleaning the frames isn’t something that needs doing every time, but they should occasionally be done to keep up the appearance of the shopfront

Offer a satisfaction guarantee
A good window cleaner is willing to guarantee his work and fix up any problems that he causes or spots that he misses

It’s the little things that make the biggest difference.

Put into action, these seven points will only take your window cleaner a few minutes to do, and it will make a massive difference to the look and feel of your shopfront and help it attract the right type of attention.

If you’re having difficulties keeping your shopfront looking beautiful all year round, we can help you. All our window cleaners incorporate these seven points in every clean they do. What’s more, our clients are protected by our cleaner glass guarantee, which keeps shop fronts cleaner for up to 30% longer than traditional cleaning services

Why you shouldn’t settle on the cheapest window cleaner (and how to make the right choice)

You need to get your shop’s windows cleaned, you get some quotes, and the prices vary wildly. Which quote is the right one to go for, the cheapest, the most expensive or the one that’s the middle ground?

Here are three points to consider that can help you make that decision

1. How do window cleaners determine their prices
2. Why that low price may not be the bargain, you think it is
3. Why quoting is a science and not a magic trick

How do window cleaners determine their prices?
For commercial window cleaning (that’s shops), the going market rates can be anywhere between $30.00 to $90.00 per hour. The fluctuations in these prices can depend on factors such as specialized equipment, chemicals, skills required to do the job or the persons experience.

What you’re mostly paying for with a window cleaner is time. Arriving at a dollar figure for a quote is a merely a case of dividing the hourly rate by the amount of time the job will take. For example, if a window cleaner is working off an hourly rate of $50.00 and thinks the job can be completed in 30 minutes, he will charge you $25.00.

Well then, why shouldn’t you just go for the window cleaner who offers the lowest price?

Why that low price is not the bargain you might think it is
Some window cleaners use the lure of the low prices to win business. To make a profit. However, they will need to get your job done fast, meaning the quality of the work may not be that great, with streaks, water tears left on your glass. They may also look for shortcuts they can take to save time on the job.

In either case, the result is a job that’s not 100% and fails to make your business look fantastic. Here is an example of when an ex-client decided to go with a cheaper alternative

A client stopped using my service some time back because another window cleaner came along with a price too good to refuse. Some months later this customer got back in touch with me again after letting that window cleaner go because of his attitude.

Probing further, I found out that the client wasn’t happy with the quality of the window cleaners work. When he was addressing the window cleaner about this, his response was “I’ve already been working on this job for 30 minutes….. The marks you’re referring too won’t come out of the glass.” (which was just his excuse, so he wouldn’t have to spend more time on the job).

My ex-client paid him, dismissed him and was now back at square one.

Quoting is not like pulling a rabbit from a hat
One of the reasons window cleaners may under charge is that they give out quotes based on guess work. Without washing a piece of glass or two, he won’t be able to calculate with certainty how long or how difficult the job will be. This quoting rarely leads to an accurate price.

If he feels that he has underquoted the job, he may stop turning up because the job is unprofitable, or he might try to bump up the price or will start looking for shortcuts to keep his profit margin healthy.

In Summary
To choose the right window cleaner, keep the following points in mind. They will help you know what to look out for when comparing prices between window cleaners

Don’t be tempted to pick a window cleaner because his price is the cheapest
Does he take the time to learn about your business, its needs and even wash a few panels of glass?
Take a few minutes to ask him questions and understand exactly how he is going to clean your glass and look after your business
Try finding a local window cleaner. He may be able to offer you a better price and service because they are regularly in the area

Next Step
You can find any number of local window cleaners on the internet, just type in ‘window cleaning’ and your suburb. Or you can give SqueegeeMEclean a call, and we’ll be happy to help you keep your business looking beautiful.